Many thanks for this post. loved it. so glad that after a year, I finally started using twitter in 08, as otherwise, I would have never come across gem blog/posts like yours. It also explains the 'mechanism' of why we love mystery box like JJAbrams explains!? http://www.ted.com/talks/j_j_abrams_mystery_box.html definitely a lot of food for thought.. now how do we 'apply' that into the business.. that would be an interesting artform. BR @GarethWong
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