(@Guardian It's pointless blaming brands for state world is in today, consumers can use their wallets to create change. Agree? bit.ly/1avupHR)
Totally, consumer can take a big role... but being informed, and able to make the right decision is NOT easy!
Sadly in our international & interconnected world, most would not have the time to adopt an inquisitorial mindset as reliable information/data is sadly scarce unless there is a MAJOR cahnge to our world's financial and supply chain DNA.
FACT: there is no one country can legislate for the world, and providing wrong/bad/mis-leading data does not affect powerful firm's bottom line (rightaway anyway). there are only handful of great firms that has the foresight and GRIT to be able to take long and difficult decisions..
Therefore, answer is yes but with caveats that consumers can take an active role to
1.) Ask the inquisitorial questions
2.) any answers are pre-qualified (Any wrong information provided must mean financial or other consequences)
3.) total transparent culture (not only done by one firm but by all.. )
Reason why it is not easy/simple tasks (yes we will still be talking about this in the next 5-10years, mark my words):
Most supply chain issues are so complex that there is no easy way but to invest time/energy to understand the WHOLE chain..
A.) from the UK energy supplier price hike, see RT @GarethWong: Must watch @C4Dispatches Energy Bills Exposed on @4oD at @Channel4 http://t.co/35qnP1l5KK With lack of choice, not much we can do!
B.) To the latest palm oil report, what can consumers do?? try not to buy anything with Palm Oil? no more Nutella and in fact most goods in the supermarket! (sadly not a choice most consumers would take!) see more below:
RT @GarethWong: @Guardian Major palm oil Co.accused of breaking ethical promises http://t.co/MEfNbWwGGV @po_st ignoring Comm.rights http://t.co/X88AGfjRLG
: @ForestPeoplesP conflict or consent pdf report on palm oil http://www.forestpeoples.org/sites/fpp/files/publication/2013/11/conflict-or-consentenglishlowres.pdf
( Would anyone want to spent 1-2hours to read up!? )
good to talk though for sure.
BR
@GarethWong
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