Friday, 30 January 2009
Strange why Jim stop us from commenting on this blog post.. guess he is afraid of 20,000+ comment!?
It is exactly his ratio (1k of 23k followers) that I kind of foresaw the problem, hence I keep my feed private and ONLY allow people I check out to follow & I follow those I know who they are...
this might be a viable option and the 'chase' of thousands of followers is "FUTILE"..
so, friendsfeed is an option .. but I still like Twitter in my own way/flavour.
yes, it is still weird/complex/difficult as keeping my feed private means that I cannot interact with those that don't follow me.
I have to have a seperate 'open' account to communicate with other people..
it is not ideal..
twitter is still best as it is useful for me:
1.) I can keep up with my contacts
2.) catchup with news
3.) communicate bite size..
Still got challenge of privacy and identification of users (who they say they are..)
hope Twitter can fix these soon..
Monday, 26 January 2009
Television - News - Lottery show leads Saturday ratings - Digital Spy
There are all these talks of TV media fragmentations, yes, more digital TV channels, new habits of consuming 'bite size' content on mobile & internet (legal or copied)..
fregmenting print media, newspaper with so much free content..
This is putting a lot of pressure on present media owners.. In my humble opinion that is true but based on the present well understood models and status quo.
However, we are still waiting for the new ''converged' model, I don't know how it will take shape, could be a national lottery program, or maybe a lottery program integrated with eastenders (soap opera) or educational or charity (children in need)..
I humbly submit that yes, old media is going to be less profitable, but only in the old form..
In a new converged form with new business model might just be the future that saves them or be the 'phoneix' that comes out, hopefully not from the ashes..
very interesting to see what might happens!
Saturday, 24 January 2009
As the report from Deloitte's Media Predictions TMT Trends 2009: Part1:http://bit.ly/c2C4, Part2: http://bit.ly/ZP6Sz
2009 onward maybe tough! some hight-lighted below.
1.) Newspaper vs. free news on internet/mobile, hence need to find ways of monetising audience,
2.) TV fragmentation of channels/content means consumer's habit changing and may prefer bite size online, or change to non-linear consumption habit. All this means broadcaster need to invest in contents/formats but also most importantly diversify their revenue from old style advertising.
3.) User Generated content, although it is 'free', it cost hugely to host/organise them and no one seem to be able to find ways of 'monetising' it neither!
4.) Social network, one need to find ways of monetising & bringing value at the same time, bundle of millions of people is not the same as millions of people joining forces 'For a purpose'..
5.) Malvertising need to be nipped in the bud!
One of my non profit initiative I founded Gambit will explore about the revenue diversification aspect for the media/entertainment world, for Brand, Formats and Media owner, on 12th February 2009, we will have Head of FremantleVentures, Head of Brand Exploitation of Endemol, and Commercial Directors of Wagerworks (an IGT company) + other senior speakers TBC to join the esteemed panel.
Hope may of interested parties can join us, details and signup: http://www.TheGambit.info
See you then!
Thursday, 22 January 2009
Great posts, with my two caveats! How to Make Business Connections in China - Conversation Starter - HarvardBusiness.org
How to Make Business Connections in China - Conversation Starter - HarvardBusiness.org
I would totally agree, with a couple of Caveats:
1.) Realistic time frame will also be needed, many successes & failures (where firms pulled out of china too early when they did not see enough 'returns' early enough). for example, of the great technology success (whilst I was still in Telecoms) was Ericsson, not a lot of people know this, but they established there in 1890s!!! http://bit.ly/Kyuy
2.) Great to build relationships (hopefully trusted) with a key partner, but due to politics, and constant change of those in power (within company and in the political arena). The focus on building the relationship should be one of 'portfolio' approach, even within one organisation. Namely, great relationships with key head guy(s), but all potential secondary guys, without the top guys noticing.. in short, great politics
It does help if you get invited & hosts a few drinks & banquets with them to build up the relationships. and then trust is built and potentially orders (if there are no one there first to have better trusted relationships than you, so, listening skills becomes even more important!)
Trying to Answer Leau
In the west, relationships is also important, but depending on the 'size of project' and with what organisations (public sector, media/agency, technology) all have their own quirks.. if it was big contracts (multi-millions), it will in general have to go through Request for Proposals (RFPs) which then competing firms will have to bid, then go through a beauty parades, meeting with management, presenting. this takes some time (in some, months if not over 1-2years)..
but relationships previously built would enable certain firms to be more competitive, e.g. some could in fact influence the formation of the RFPs (or even help draft them)..
in short, yes, relationships are key but play different roles.. of course in media sector is all very different, most people know each other, and the budget is usually held by small group of guys.. in variably they hire people they know & some cynics may say, they owed favour to sometime before..
Keen to see what other thinks..
All very interesting indeed... ;-)
Wednesday, 21 January 2009
My comments re Twitter surpasses Digg as it surges on Inauguration day - Gordon's Republic - Blogs - Brand Republic
Twitter surpasses Digg as it surges on Inauguration day - Gordon's Republic - Blogs - Brand Republic
Great post Gordon
am new too all this, I get Twitter more than blogging, I definitely now can go through more 'news', and updates, across media, finance, gaming, telecoms, US/Europe/Asia much more than previously..
twitting is much quicker, as I found blogging hard work as my expectation of a good blog post takes a lot more work.. However, my comments re potential success for Twitter for mass market adoptions is one of TRUST:
1.) Identification, @Wossy @WillCarling now we know are real thing, but how do we know @GordonM is you and @GarethWong is me? we have seen too many 'pretenders' since I restarted using the system.
2.) shortened links, we have a great trust at the moment, because it is early adopters, and we 'trust' everyone would not put malicious links up (touch wood).. we need some kind of ways via API and the twitter system to make sure the links are NOT malicious going forward..
3.) tweetups and festivals.. great initiatives.. but once again, they are useful for party goers but seems to me they are same bunch of people mostly.. guess it is just a fad, and may have more 'focus' with some 'camp' type events, still, I don't see many senior figures signing up to these in present formats.. no doubt it will be evolved ..
I am still learning, these are my present observations and keen to learn to see if my observations are correct or maybe I missed something?
Hold the Presses: The Story on China's Media Sector Is Still Evolving - Knowledge@Wharton
key points of the article, which I would like to double highlight:
1.) Its definitely very important for companies to 'play' in China, they need to be well connected, successful, and most importantly under the radar.
in fact, if you know/found companies that seem to be very successful, you should find out the 'real story'..
2.) yes, there is a convergence going on.. yes, media in China is under pressure, just like western world, but however, the demographics, GDP, local preferences are ALL DIFFERENT.. so, not the same yardstick can be used!
Tuesday, 20 January 2009
My comments re IMQQ, Tencent Quietly Launched Its International Portal For QQ | China Web 2.0 and Asia Tech News, Open Web Asia
IMQQ, Tencent Quietly Launched Its International Portal For QQ | China Web 2.0 and Asia Tech News, Open Web Asia
China will no doubt take over US as the biggest internet market in the world.
yes, there is challenge of not much credit nor online payment and people are not as wealthy (compare to other developed countries).. however, in reality, Chinese is saver, and due to the huge numbers, it is no doubt it will be the most important market worldwide. (business model to be worked out of course)
people should get their own QQ ID now. ;-)
I got mine years ago.. but I forgot.. so, here I am signing up again..
Sunday, 18 January 2009
Saturday, 17 January 2009
Pretty interesting Viral advert.
Question is given the brand is so powerful (some might argue strong), how do one 'measure' the success of this campaign? would the amount spent on it be justifiable for the means?? (other than might win award for the agencies involved)..??
We tried to (well I mostly observed) find solution for some of these questions at the measurement camp earlier this week, great initiative, if you are in agency/PR/social media, you should join future sessions if you are in UK.
WARNING: R-Rated NSFC, please don't click if you are uncertain.
Durex agency Fitzgerald+CO conceived the viral, which was produced by Superfad New York.
Friday, 16 January 2009
The Ascent of Money | PBS
Its great to finally catchup with things recorded on my sky+
this is one of the better programs I have seen about financial/insurance markets
gosh, surely we can have as good professors from UK.. why oh why they are mostly from harvard?
guess this could be an example of Harvard can afford the best.. and best brains are those with British accent/decend!?
more work to do and more programs to 'listen' to..