Saturday, 24 January 2009
Revenue/profit pressure on media/entertainment in 2009, and what are the potential solutions!?
As the report from Deloitte's Media Predictions TMT Trends 2009: Part1:http://bit.ly/c2C4, Part2: http://bit.ly/ZP6Sz
2009 onward maybe tough! some hight-lighted below.
1.) Newspaper vs. free news on internet/mobile, hence need to find ways of monetising audience,
2.) TV fragmentation of channels/content means consumer's habit changing and may prefer bite size online, or change to non-linear consumption habit. All this means broadcaster need to invest in contents/formats but also most importantly diversify their revenue from old style advertising.
3.) User Generated content, although it is 'free', it cost hugely to host/organise them and no one seem to be able to find ways of 'monetising' it neither!
4.) Social network, one need to find ways of monetising & bringing value at the same time, bundle of millions of people is not the same as millions of people joining forces 'For a purpose'..
5.) Malvertising need to be nipped in the bud!
One of my non profit initiative I founded Gambit will explore about the revenue diversification aspect for the media/entertainment world, for Brand, Formats and Media owner, on 12th February 2009, we will have Head of FremantleVentures, Head of Brand Exploitation of Endemol, and Commercial Directors of Wagerworks (an IGT company) + other senior speakers TBC to join the esteemed panel.
Hope may of interested parties can join us, details and signup: http://www.TheGambit.info
See you then!