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Monday, 26 January 2009

My comments Television - News - Lottery show leads Saturday ratings - Digital Spy

Television - News - Lottery show leads Saturday ratings - Digital Spy

There are all these talks of TV media fragmentations, yes, more digital TV channels, new habits of consuming 'bite size' content on mobile & internet (legal or copied).. 

fregmenting print media, newspaper with so much free content.. 

This is putting a lot of pressure on present media owners.. In my humble opinion that is true but based on the present well understood models and status quo. 

However, we are still waiting for the new ''converged' model, I don't know how it will take shape, could be a national lottery program, or maybe a lottery program integrated with eastenders (soap opera) or educational or charity (children in need).. 

I humbly submit that yes, old media is going to be less profitable, but only in the old form.. 

In a new converged form with new business model might just be the future that saves them or be the 'phoneix' that comes out, hopefully not from the ashes.. 

very interesting to see what might happens! 


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