User-Generated Content & Social Media
very interesting report (not that I got time to read it all...) but key is that this will become a viable but trusted (from consumer's point of view, if their friends recommend certain products/services via these platforms)...
yet, it is also outside of company's control of how they portray the products/services.
saying that, success of i-mode is in fact the consumers that decided that they like it (as it was originally designed for business people!)...
so, power to the people.. amen. ;)
Thursday, 24 April 2008
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