Thursday, 24 April 2008

User-Generated Content & Social Media

User-Generated Content & Social Media

very interesting report (not that I got time to read it all...) but key is that this will become a viable but trusted (from consumer's point of view, if their friends recommend certain products/services via these platforms)...

yet, it is also outside of company's control of how they portray the products/services.

saying that, success of i-mode is in fact the consumers that decided that they like it (as it was originally designed for business people!)...

so, power to the people.. amen. ;)

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