"Convergence between gaming using multi-channel access, particularly broadcast and iTV will be common place, CAP, BCAP codes are key regulation to be observed and followed rather than by-passed!"
CAP and BCAP have launched new guidance for gambling advertisements. The guidance focuses on three clauses common to the TV, radio and non-broadcast Codes, which state that marketing communications should not: suggest that gambling can provide an escape from personal, professional or educational problems such as loneliness or depression; suggest that solitary gambling is preferable to social gambling; exploit cultural beliefs or traditions about gambling or luck.
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