make sense.
however, people still need to change their 'habit' and be 'educated' to pros & cons.. it will take time still.
but rolled up now, and enable people to travel with same account (guess that would be on the car) is the right choice and probably the only choice to get scale.
if it can launch in developing countries like China or India, that would be brilliant, but their aspirations would also need to be adjusted.
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