Great virals.. but my personal favourite, which concurrent to 'customerlife' my long term vision (since 1999, but not yet executed, as I need help!) is to bring ultimate customisation of products by acquiring pre-qualified perceived and real product/services requirements..
results 'might become like below's SNCF video'.. but of course at a much more economical and less dramatical approach!
suggest you check out above link for other viral videos ( have only gone up to the SNCF one sadly..)
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