John Mescall on making shareable advertising on Vimeo:
RT @GarethWong Well deserved! @McCann_WW #CannesLions #DumbWaystoDie http://dumbwaystodie.com/ scoops top award http://bit.ly/14Qs5wm @guardian @JohnMescall1 http://bit.ly/14Qs5wn
Key question is how we can harness such creativity to encourage/incentivise people to better themselves and make things happen rather than complaining without providing solutions!?
John Mescall on making shareable advertising from Warc on Vimeo.
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