1.) there will be 'decent' traffic and call to 'action' by channel five for their viewers to move to 'online', as in general now, even for ITV/FOX/FX, their online capabilities are more for 'information'..
2.) most of the 'rights' owner of US type series won't create problems for channel 5 when they realise how this might 'potentially' create reputational risks..
3.) Ofcom, Gambling Commissions, CAP are all ok with this converged proposition..
It will be very interesting to see how it all pannes out..
Key challenge/opportunity is that even if/when this become a success, could this be 'translated' and copied to the rest of the world!??
There might still be hope for the media/broadcaste sector yet.. ;)
Founder/CEO of GamBond®, (creating new billion/trillion $ financial vertical) (essentially we guarantee companies that do not fail by monitoring their cash flow+cash reserve vs outstanding risks vs market & industry benchmark) Yup, provide a real alternative for companies of being rated, listed or audited.
As a hobby, I focus on highest level of networking with CXOs (CEO,CFO,CIO/CTO, Snr. HR directors of firms with £3m+/$5m+ profits min.) across all sectors, verticals and countries.
Strategist: Board Advisor to mid market firms to capitalise on cross industry niches from devising strategy to market expansions (from Financial, FMCGs, to social gaming gambling TV/ Entertainment industries).