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Monday, 27 July 2009

my comments re Orange partners with Blyk for mobile ads in UK | Industries | Technology, Media & Telecommunications | Reuters

Orange partners with Blyk for mobile ads in UK
| Industries
| Technology, Media & Telecommunications
| Reuters

I personally think Blyk is way forward, closing down the B2C make sense..

this does not mean being MVNO is not the future (potentially), just that a firm like Blyk cannot innovate the value chain (by focusing on advertising based on what users may want) AND being a virtual mobile operator..

I would still think there is a huge untapped market for a MVNO that brings value (value added services BASED on what subscribers may want, rather than some mid-level manager/directors thinks consumers/business users may want).. but it has to be a major brand with trust & distributions...

like next generation Tesco/Virgin mobile.. rather than plan old thing competing based on plain old tarriffs..

future is still bright, but not mostly orange or indeed the established players (MNOs or MVNOs) but mostly with those that KNOW what theirs really WANT/NEED...

@GarethWong

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