Friday, 24 July 2009

news that Aces Royal owner Cecure Gaming has gone into administration. 

eGaming review just reported: " And gloomier still was the news that Aces Royal owner Cecure Gaming has gone into administration."

It's sad news indeed for the remote gaming (particularly mobile) sector. It is however as expected & reiterated by my previous mobile gambling reports (since 05) there are some key fundamental success factors which a new mobile gaming brand would need to be satisfied in order to become successful.

Namely, key to success will only be with trusted brands with distribution AND especially adapted (probably not extension but newly & specially created) mobile games (formats, business model/categories).

I do not foresee any mobile gambling great success unless & until a brand like Virgin launches a mobile gaming/gambling proposition. When that take place (with proper product developments, marketing/educational budgets) I would argue with my reputation that would be 10/100x more successful than any similar products from on/offline gaming gambling brands (likes of Ladbrokes/William-hill etc.)

This is exactly the reason why I don't go to that many gaming gambling conferences these days as I can see the lowest hanging fruits might not be what everyone is looking at and competing for anymore!

If you are ceo/chairman/major shareholder of a major media/trusted brand(s), we should talk.


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