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Tuesday, 16 February 2010

Does Social Sell?

Does Social Sell?

my gut feel is that it does not.

too tired to read above article.. seems a bit long.

key is that depends on culture/industry/products.. personally, I think it does not add much value.. as everyone is an individual.. however, based on education (or lack of) and social proof/pressure, social selling works.. look at insurance or products/services sell via MLM.. or agents..

sadly, in the world where most consumers still do NOT transact on internet/mobile etc. and privacy still a major issue.. it does not translate well.

follower or shallow 'friends' does not induce further confidence than meeting any body from a pub/bar. do you trust any of them and open your wallet??

I don't think so.


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