this makes perfect sense, but mostly in more 'individualistic' industry like for the creatives of the Agency world as everyone wants one day to be one of the innitials..
however, how would that be applicable for the truely busy CXOs .. I wonder for likes of Stephen Green of HSBC or Mervyn Davies of Standard Chartered who will have their diaries down to 10/15minutes slots.. would they google themselves?
or for industries like gaming gambling when key words are bid up to sky high cost of hundreds of dollars.. pay per click becomes non-viable even for multi-million business..
and how would one 'trust' people that has time on their hands for that kind of promotions..
guess it is publicity is better than no publicity!?