very interesting article.. but it has not touch on fact that it might need a new ways of 'measuring' success rather than users .. if it becomes a way of 'connecting' via 'facebook connect'.. and if it can find a way of 'monetising' that.. !?
Just like the mobile telecoms sector where it has been hung upon the ARPU, but maybe it should move to AMPU or average profit per users..!?
![[FACEBOOK]](http://si.wsj.net/public/resources/images/MK-BU898_FACEBO_NS_20120610182704.jpg)
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