Big thank you to David.
Brilliant article with tonnes of great tips. must read.. also do read this one also re e-book: http://reviews.cnet.com/8301-18438_7-20010547-82/how-to-self-publish-an-ebook/
I learnt most from below but not sure if I can get ISBN for Europe/Asia!? anyone knows?
"11. Buy your own ISBN -- and create your own publishing house.
If you have market aspirations for your book, buy your own ISBN (International Standard Book Number) and create your own publishing company.
Even if you go with one of the subsidy presses for convenience's sake, there's no reason to have Lulu, CreateSpace, iUniverse, Xlibris, Author House, Outskirts, or whomever listed as your publisher. For around $100 (what a single ISBN costs) and a little added paperwork, you can go toe-to-toe with any small publisher. Lulu.com sells ISBNs, other self-publishing companies don't. The complete list of sellers is here.
Note: Most self-publishing operations will provide you with a free ISBN for both your print book and e-book but whatever operation provides you with the ISBN will be listed as the publisher."
Fascinating to see Mark's presentation: