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Friday, 6 July 2012

My revised suggestion short blog for Thorsten CEO & Frank CMO of RIM, Saving RIM in Three Easy Steps | Mobile Industry Review

Saving RIM in Three Easy Steps | Mobile Industry Review:

I would agree totally with points 2 and 3 as previously tweeted before 

however, I would change number 1 to something different, which will enable 2 & 3 and more, which is: 

1.) Take RIM private by a 'strong business leader' (as a second option with present CEO & board with some strong visionary to support and lead them strategically)

this will: 

a.) give them time to sort itself out without the demand of public market shareholders, lets be frank, share price and market cap does not necessary equates to viability of company, but mostly short term 'sentiments' of it.. 

b.) as it is a cash flow rich company, with good IP, good contracts and revenue streams directly with MNOs/MVNOs and enterprise distributors, after cost cutting, and bringing it private, it should have enough time to review.. yes, focus on 2. & 3. but review the proposed 1. maybe getting rid of H/W but there are many ways to skin a cat.. 


I have been saying a long while (yes, I emailed unsolicited advice to Thorsten).. Sadly appointing bankers would only do one thing, which is advising how to break up the company and sell as it is obvious and easy thing to do (& profitable for all, except the real stake holders of RIM, namely devoted users like myself!).. they would not have advised him to keep his nerves, take on the responsibility, risking personal reputation and future jobs and take the company private and try to rescue it. 

It is very stupid to fight the fight of APPLE in the game it created called the iPlayground.. RIM should stick to what it does best, does it 10x and 100x better and let others emulate them. it will take a year or so but being private, it can have enough time to do so! 

Definitely do: 

I.) looking at productising AND improving reliability of BBM which some might argue it is RIM's crown jewel.. 

II.) definitely emulate the success of app store, but focus on security, quality and efficiency of the apps, as I see the size of the apps typically goes up exponentially which is stupid (may have technical reason and it could be RIM's platform's fault!? or lack of good application developers!?) 

III.) marketing need to be much more savvy.. like in UK, BlackBerry sponsored the whole Sky Atlantic channel.. great, but hey the sky mobile app does not work on blackberry!! surely they could have used deals like this to ensure that there is a coherent marketing strategy.. 

IV.) or maybe it is really time to cut all marketing and focus 100% on products and services, learn from likes of Zappos & others, Thorsten & Frank should ask Jeff to watch the to be launched movie http://thenakedbrandfilm.com/ it might fire them up. 

but all the above is meaningless however, if they are taking the easy way out to break the company and sell them.. 

It would be a tragedy.. akin to during the dot.com boom when PCCW bought HKTelecoms, no doubt in this case whoever might buy RIM's asset would not be paying as much as PCCW did for HK telecom in 2000. 

RIM breaking up and selling is good for the short term, shareholders and easy for the management but from stake holders (like me, loyal BlackBerry users) and also in fact the telecom operators' point of view, RIM keeping faith, sorting itself out, and helping the telecom world to fight the upstarts of likes of iParty is key.. RIM's management might find they may have more friends in telecoms world (esp. MNOs/MVNOs) if they can help maintain a viable and equitable revenue sharing with the operators and rest of value chain.. maybe a pan industry open-standard app-store? 

some leadership from RIM could in fact save not only themselves but also loyal customers and in fact the telecom tribe (who is more into capital intensive and highly regulated business).  Google/Android/Apple will NOT be sharing & paying for data.. just that point will get the MNOs thinking! 

I am telecom guy through and through, this should maybe form a warning for other telecom firms. 

Happy to hold Thorsten's hand if needed, call me. 

Good luck!  

@GarethWong 


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