My comments, Let's Get Over Who 'Owns' Social Media - Advertising Age - DigitalNext

Let's Get Over Who 'Owns' Social Media - Advertising Age - DigitalNext

raised a few interesting thoughts/aspects of the continuously changing 'social media' world. thanks for the post. However, the success of future media might be the new 'trusted' market place, which social media (or its future evolved re-incarnation) will /could be the enabler, but it might only be a 'phase'.. and it would be interesting to see what 'form' it takes.. even with 100% web/high speed internet/mobile access, there would still be a much smaller proportion that are 'actively' using it and even smaller percentage that are happy to 'transact' via e or m commerce.. but we are in interesting time.. and should be happy to be part of this evolution. ;-) we can talk and talk, but lets make it happen. Trusted social media that enable co-creation is the future. @GarethWong