Saturday, 4 December 2010
LAUNCH - Blog - How to name your startup (and land the perfect�domain)
I think the above is a great, and rather long post instructive post on how best to choose name and paying over the odds for the 'online real-estate'..
One cannot but in noticing one thing, as per my lunch conversation with a major bankers in Pall Mall, London, the key part of the equation is somehow totally missed or ignored to this day, which is: WHAT IS THE BUSINESS?? WHAT are they selling??
but of course maybe it is so obvious that it was not even necessary to be mentioned by even one line in this otherwise fantastic post.
maybe I am just tired and didn't "see it"..