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Tuesday, 14 December 2010

Price War Ignited Between Online Booksellers_English_Caixin

Price War Ignited Between Online Booksellers_English_Caixin:

great for consumers!
we love pricewars!

"Dangdang currently offers 600,000 books on its website, while 360buy sells 220,000. According to Dangdang's IPO prospectus, the company's fourth quarter book sales are expected to reach 441.8 million yuan, with daily transactions worth 4.9 million yuan.
In addition to the fierce battle in the book market, 360buy, which has long relied on low price strategy to attract customers, is also facing challenges from rivals in the electronic retailing sector, including Gome and Suning.
Local media outlets reported that Gome and Suning are in talks with appliance suppliers to reduce supplies to 360buy, accusing the online seller for violating market rules by offering below-market prices"

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