offline use of online information will become significant I am certain! Google tracks political allegiances - tech - 31 July 2010 - New Scientist

Google tracks political allegiances - tech - 31 July 2010 - New Scientist:

This is in fact rather significant.

As most of the twittering/blogging world so far (to be fair) for majority of the population worldwide is a minority (yes I said it).. but the application of the internet world for use of the offline sense, be it political, business, would and in fact will take hold and change how people behave and interact.

as I have short tweeted before, i.e.:

@GarethWong Typical respond from SA.CXO:"I am not very good at social webs etc I am afraid but will join" big guys don't need social network!! @LinkedIn

people are already successful offline that did not want to/need to engage online..

This is akin to convincing 70-80years old age pensioners to go online to do their weekly shopping.. which do happen, but only an enlighten few as they do not see the 'extra value' it might bring them..

however, with new cross-on/offline features like this, it might just encourage more people to take a peek.. . the rest as they say will be history!

"Sang Hoon Lee at Korea's Advanced Institute of Science and Technology in Daejeon wanted to see how search engines could highlight relationships, so opted to study the 100 US senators in Congress in 2006. He used Google to search for web pages listing pairs of senators' names and used the number of results to weight the strength of the relationship.

This data was used to draw up a 'relationship map' of senators in the run-up to the 2006 Senate elections. Defeated presidential candidate John Kerry was the Democrat most linked to, while John McCain was the most linked to Republican. The results, says Lee, show that simple analyses can reveal real-world links (PloS One, DOI: 10.1371/journal.pone.0011233)."