Friday, 18 February 2011

my short blog comments re: @BI Groupon China Off To A Bad Start

Groupon China Off To A Bad Start

Oliver Samwer

Oliver Samwer, who runs Groupons international operations from Berlin, is flying to Beijing today to talk about the latest problems.

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great post Marc

business model for groupon is not sustainable anyway, so, we won't be talking about them soon in a couple of years time, key points raised however are very pertinent not only for moving into China, but also to other culturally different market(s).

It might be a blessing in disguise, as Tecent can launch a much more applicable and sustainable model for China instead of the groupon model/JV.

not hiring local (mostly) nor adapting the products/services before launch for China is a death sentence.

Equally, for likes of alibaba (who was hiring a new marketing director for their europe push) who was hiring pedigree/apparently proven internet executive to expand could also be a wrong move, as it will NOT be easy for a european employee to understand the success of likes of Alibaba in China and try to 'emulate' the success for them in rest of the world as the competitive landscape, sophistication & expectation of target audience and ability to deliver are rather different indeed.

may we live in interesting time. ;)


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