my comments re What if you learned about personal branding from the greats? | LinkedIn

What if you learned about personal branding from the greats? | LinkedIn:

great post and IMHO if I might add, need to adopt sun tze art of war: 知己知彼，百战不殆. namely know thyself and know your enemy (the world/competitions), 

1.) Know yourself, 

2.) where you want to go and 

3.) then you can devise the right strategy, self branding included. 

the brilliant three examples (in the above blog, Richard brandson, Martha Stewart & Bill Gates) are case in point, we cannot create the same successes (and no one will be able to, ever!) due to the fact that we are not them.  

However we can and have to create our own success (having our own history, challenges, personal stories..) so, first step might be to look back and have a "personal away day"... decide where you come from, where you would like to go, and then decide on how and in fact whether you wanted a personal brand!?

I think having fame & fortune (at least at level of the 3 mentioned) might just be over-rated. :)

BR

@GarethWong