One need to look at this as 'entertainment', and take everything with a pinch of salt.
If you look at company house, there are hundreds of entrepreneur/companies that are bigger than the so called dragons.. and if you take into account of the rest of the europe, and worldwide, this is definitely a small fish in a small pond.. but hey it is great entertainment for some, and why not!? (thankfully for us, most just focus on doing & growing their own businesses!)
Dragon's den certainly serves its purpose:
1) raise profile of potential companies that has thought through business/product plans (most sadly have not, and no doubt for 'fun' of the ruthless panelists)
2) message egos for the dragons, some needed more than others
3) create a great format for rights owner/producer(s) in the appropriate countries..
sadly as per mentioned above, if you are a serious business, you might as well follow the normal channels (Angels/VCs/PEs) and they would not be as greedy as the so called dragons.. and they would have more respect for you behind closed doors, and not to dress you down as entertainment for the world to see...
Of course though, it is self selective, as I know for sure given the chance, some CXOs would be confident enough to give the dragons a run for their money & give them right "dress down", but they would not waste their time doing that for sure.. Life is too short, why teach other people's children?
good entertainment for sure, as good as "true blood" of the Business World, BUT without Anna Paquin & other semi-decent babes sadly..
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