Co-creation plus converged distribution (TV/satellite, internet, mobile etc.) to bring perceived or measured value will be the future, as consumers would be happy to keen to pay for such service.
In order for that to happen, the market need co-creating throughout the value chain..
which sadly not enough is being done at the moment, as businesses are mostly focusing on their 'own patch'..
but it will happen.
@GarethWong
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