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Friday, 4 March 2011

How Econsultancy measures Twitter via Google Analytics

How Econsultancy measures Twitter via Google Analytics:

this is great first try of making sense of whether or not twitter works for the B2B environment..

worth a read but still a lot more work needs to be done..

"So roughly 60% of our Twitter visitors are a) Returning Visitors, and have previously been on the Econsultancy website, and b) Returning Visitors generate 90% of the transactional e-commerce revenue we allocate to the Twitter channel."

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